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Dove’s real beauty advert – advertising at it’s best

Advertising that moves, sells

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Dove has been running it’s ‘Real Beauty’ campaign for some time now, since it’s launch in 2004. They have done really well with their marketing strategy. So well that we could argue they’re not marketing at all, they’re trying to help the world.

This most recent advertisement was on YouTube. It is 3:01 minutes long and popped up before an interview I was about to watch. I was so moved by the video, I had to watch the whole 3 minutes. I suggest you watch it too. It is a great example of marketing that works and should be an eye opener to those who judge their own appearance (I think we all do that).

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